Mumbai 8th September 2018: The Dharavi Project and Mumbai University have collectively introduced a Student Exchange programme for a Hip – Hop certification course which will enable students to learn beyond classroom sessions. The 15 week course has especially been curated to ensure that students from both the institutions learn and receive maximum exposure.
This one of its kind initiative makes a great opportunity for budding artists of the Hip-Hop community to get both, support and mentorship in a surrounding where music and education will collaborate allowing students to analyse the social and historic roots of Hip-Hop.
The idea has been conceptualised by Prof. Yatindra Ingle who has been actively involved in building the curriculum in tandem with Dolly Rateshwar, Programme Head of The Dharavi Project. The duo addressed the audiences and inaugurated the course which will help students explore the origin and roots of hip-hop. It will also give them the chance to receive exposure beyond the class room walls and learn as a team.
The course was introduced today, 8th September 2018 at the Mumbai University and present for the same were Dr. Sanjay Ranade and Prof. Yatindra Ingle, Assistant Professor, Department of Communication and Journalism from the University of Mumbai, Samir Bangara - Trustee at TDP / CEO & MD at Qyuki Digital Media Pvt Ltd, Sajid Maklai and Yash Anand (Universal Music Group) and Dolly Rateshwar, Programme Head of The Dharavi Project.
Samir Bangara Trustee at The Dharavi Project / CEO & MD at Qyuki Digital Media Pvt Ltd. shares his thoughts “Inspired by the impact we can create, Qyuki and Universal Music have worked relentlessly behind the scenes to give birth to India’s first Hip-Hop as an art form. The partnership with Mumbai University is the next big step in making hip-hop official curriculum and encourages student exchange from and to the true birthplace of hip-hop in India- Dharavi.”
Dolly Rateshwar Programme Head of The Dharavi Project shares “This one of a kind initiative makes a great opportunity for budding artists of the Hip-hop community to get both exposure and mentorship in a surrounding where Music and Education will collaborate allowing students to analyse the social and historic roots of Hip-hop.’’
"We have constantly endeavored to bring new ideas , look up fresh areas, explore possibilities in the sectors so that we abreast of the present and prepared future. As a part of this exploration this short term course in hip-hop has been proposed that will be offered in the department. Needlessly, to say this course is imaginative , innovative and ambitious and explores a wide range of exploring a wide range of emerging realities . We have kept the fees minimum, just so we can recover administrative costs. We are a public University and making profits it's not our purpose."
Dr. Sanjay Ranade, Head, department communication and journalism, University of Mumbai.
Professor Yatindra Ingle from the Mumbai University shares “We wanted to propose a course for the music genres wherein communication and media would play a vital part as we have been associated with communications and journalism. Fortunately now we have a course wherein the roots of the Hip-hop genre can be studies and the students can have an experience of in field hip-hop culture as well as theoretical aspects for the same. And now we have The Dharavi Project to build in the practical experience of the Hip-hop culture".
The University of Mumbai and the Dharavi project together will be nourishing talent and creating a space for those who are keen on learning this art form.
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others.
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.
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