5th October 2018, Mumbai: The hit song “Aaya Na Tu” by Arjun Kanungo & Momina Mustehasan – a VYRL Originals release – wins `SILVER for Excellence in Marketing’ at the prestigious 23rd edition of the Big Bang Awards held in Bangalore.
VYRL Originals is a music property under UMG’s sub-label EMI Records India co-founded by Universal Music India and noted film director Mohit Suri.
Interestingly, this is not the first award that the song has bagged. It had picked up two awards at the recently held Modern Marketing Awards - “Best 360 degree Marketing campaign” and “Best PR campaign”.
The song had a robust 360-degree marketing and promotion campaigns that made it one of the biggest non-film songs of the year across labels. With over 100 Million combined streams, the song peaked at
Acclaimed film director Mohit Suri shares We had a robust marketing plan for ‘ Aaya Na Tu’. While the artist, Arjun and Mumina are extremely talented Universal Music and Vinit ensure it was amplify rightly and they were placed brilliantly.
Sharing about the overall experience Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia and EMI Records India said” The team worked around the clock to put out the song across platforms, we are glad to receive recognition for their efforts.
Speaking on the success, Momina Mustehsan said, “ Aaya Na Tu “ is really close to my heart and it’s amazing to see how VYRL Originals has placed the track in relevant spaces for the audience to enjoy it.
Sharing his experience Arjun Kanungo said “ The marketing campaign for “ Aaya Na Tu” has been clutter breaking and innovatively drive to touch the heart of the audience. From engaging the right medium to highlighting it on the right platform. VYRL originals have fantastically covered the space.
The Big Bang Awards for Excellence in Communication and Media were given away in a grand function on Friday September 28th, 2018 at The Ritz Carlton, Bangalore. The Who’s who of the Industry attended the mega event which saw several Celebrity hosts and Guests.
VYRL Originals – An EMI Records India property.
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience. The property launched January`18 with the gorgeous ballad “Teri Yaad” by Yash Narvekar and is currently sitting high on charts and playlists across streaming services.
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