Clovia’s New Collection Launch Flaunted all Stripes and Lacy, Inaugurated By Tina Dutta

Mumbai, September 07 2019

If anyone can unbox the traditional Indian bahu and discover a trendy, even sassy, young woman, inside that skin, then the applause must go to Clovia, India’s fastest-growing lingerie and sleepwear label. This life-affirming feat was performed by TV actor and celebrity Tina Dutta, who added a whole new dimension to Clovia’s new #HappyIsMySuperpower collection, which was launched in Mumbai on 31st August, 2019.

Dressed in an all-striped top from Clovia’s new nightwear line, which she smartly paired with high-waisted pants and a long jacket, Tina, TV celebrity from Colors channel and the lead in Uttaran, demonstrated that even sleepwear from India’s most popular innerwear brand can be cool and classy.

Clovia’s new #HappyIsMySuperpower collection encourages women to rise above themselves and let nothing hold them back. And ushering in this brave new world for women is Nidhi Uttam, a Starplus bahu, who launched the brand’s new line at Drinkery 51 at Bandra (East) in Mumbai on Saturday. 

But the showstopper of the evening was Clovia’s new collection of nightwear, swimwear, and bralettes in a range of stripes and pop-up colours in fabrics that ranged from polyanids, nylon-spandex to lace. Walking at the launch for Clovia’s hot and happening innerwear were models Nikita Kat and Sucheta Singh, decked in a colour palette that included calming pastels as well as bright neons. 

Clovia is not only strutting a new collection of innerwear, its new shapewear and sleepwear line is also urging women to liberate their true inner selves. This was the theme at an interactive session hosted by Swati Kumar, who made the connection between innerwear and women power. The discussion also had Tina and Nidhi expressing their views on Clovia and their favourite pick from the label’s new line, which was covered by reporters and fashion bloggers invited to the event.

‘Exuberant’, ‘exciting’ and ‘buoyant’ sums up Clovia’s #HappyIsMySuperpower, which mirrors the fearless woman of today. India’s hottest innerwear label clearly believes that the future is female.

About Clovia
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. Ever since it debuted to the Indian market in 2012, the label has been designing, manufacturing and selling premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com.

With playful and designer innerwear, Clovia aims to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes and sizes. The brand’s mantra is – lingerie is a critical part of your wardrobe and it can be personal, sexy and exciting.