Mumbai, 13th August 2018: Qyuki creators, Ramneek Singh and Hasan Baldiwala share a heartfelt poetry ’Pichhle August’, which talks about the loss and suffering of citizens who reside in Jammu and Kashmir. The poetry was released today on the Unerase Poetry channel.
The poetry highlights the violence faced by the J&K residents, and mourns the deaths of innocent lives. It underlines the brutal experiences which have scarred them and the on going bloodbath faced in the 71 years since India’s independence.
Pichhle August by Ramneek Singh featuring Hasan Baldiwala is a culmination of music and poetry. While Ramneek narrates three stories of the victims of violence, Hasan sings Sahir Ludhianvi's popular line, "Jinhe Naaz Hai Hind Par Woh Kaha Hai?" and thus questions the so-called 'nationalists' and 'patriots'.
Sagar Gokhale, COO, says “ Unerase has always been a strong platform and is the voice of every citizen. Their values, principles and support for aritists such as these is the primary reason behind their popularity. We are proud to power Unerase and their artists in their endeavour to bring about change in society today via the digital medium. This independence day, let’s not forget all the lost lives! ”
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others.
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.
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