29th August Mumbai, 2019: As industry pioneers and a fashionable name to reckon with, Power Brand ‘GRADO’ from the House of GBTL and OCM has added another feather in its cap by associating with Kaun Banega Crorepati (KBC) in its 11th season. Having set new benchmarks in the world of textiles, ‘GRADO from The House of GBTL and OCM’, is well-known in the premium and luxury fabrics segment with its specialty - amalgamating modern technology with the tradition of manufacturing exquisite range of fabrics - has now associated with Kaun Banega Crorepati, one of India’s most watched, quiz-reality shows amongst others. KBC has ruled the Indian households for nearly two decades and is now back with its 11th season on-air since 19th August 2019 on Sony Entertainment from Monday – Friday at 9pm with GRADO as one of the Associate Sponsors and the Official Wardrobe Partner. Through this partnership, the position of GRADO at the top tier of the textile industry is further solidified.
The past year has been a series of milestones for the brand - being the 1st ever brand in the Textile Industry to sponsor the Asia Cup, sponsors for mega-fashion event Lakme Fashion week, being the Cotton Blazer Sponsor of the Sun Risers Hyderabad during IPL 2019 and hosting the stellar GRADO Super Shahenshah Meet, where Amitabh Bachchan endorsed the brand in a grand live show.
Given the meteoritic rise in the textile industry and scaling new heights, GRADO’s association with the ‘Shahenshah of Bollywood’ is not a new development. The legendary actor is the brand ambassador for the Power Brand ‘GRADO’. To draw a parallel, GRADO has been synonymous in the trade as the ‘Shahenshah of fabric’ as well.
A celebrated name in the textile industry, brand GRADO is all set to usher in a next fashion wave in the industry by associating as Wardrobe Partner with the show hosted by Mr. Bachchan.
Commenting on the association, Mr. Rajendra Agarwal, Mentor, GRADO from The House of GBTL and OCM, said, “It is a moment of great honour for the entire GRADO team to be a part of such an iconic show, Kaun Banega Crorepati for its 11th season as the official Wardrobe Partner. The partnership is in sync with the tremendous growth that GRADO has chartered. With this association we hope to further strengthen its power brand status. Furthermore, it’s a great pleasure to celebrate the association with Grado’s Brand Ambassador as the host of KBC – Mr. Amitabh Bachchan.”
With a rich repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and Cottons, ‘GRADO’ from The House of GBTL and OCM offers maximum product segments across a varied range of price points thus addressing every consumers need under the brand name ‘GRADO’.
Curating all outfits for this association, GRADO will be launching an exclusive collection which will be available in all the leading stores across the country.
Being the Wardrobe Partner of KBC, the product story of GRADO stems from several inspirational sources that house both the classics and the new-age. In terms of design, there are windowpane checks, chalkstripes, micro and macro structures. In terms of colours, there’s an array from blues/blacks/browns/greys to brighter pops of orange/maroon/purple/lime – all available in different hues from pastels to brighter tones.
The association promises to ignite a new fuel to the stardom status of the GRADO brand!
About Grado:
GRADO is a new-age brand from the House of OCM with one of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too. From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich origin of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends, Cotton and Cotton blends, ombre and engineered fabric etc.
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